Communication Education Public Awareness & Advocacy

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The objectives of CanKids’ Awareness Program include the dissemination of information on the following: the fact that Childhood Cancer is Curable if detected early enough and treated at a proper cancer centre; types of treatment and possible side effects; patient support and logistics information; information about emotional issues and support systems; and developments around the world that may be relevant or useful in India. 
 
The target audience is typically children suffering from cancer and their families; hospitals and medical professionals; society at large; donors, partners and other potential funding sources; and the media which may spread the message yet more widely. 
 
In regard to advocating for patient interests and rights, CanKids seeks to liaise closely with hospitals and treatment facilities; the pharmaceutical industry where possible; other actual or potential support organizations childhood cancer bodies in India and overseas, and the Government

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